Hello
I’m Vladimir Lapshin, an SEO strategist who helps businesses grow through structured, scalable search systems, technical precision, and conversion-focused execution.
My work spans SEO strategy, Core Web Vitals, AI search (GEO, AIO, AEO), CRO, and clean web development — all focused on long-term, measurable results. If your SEO isn’t working, or your site isn’t converting, I help fix both.
My work spans SEO strategy, Core Web Vitals, AI search (GEO, AIO, AEO), CRO, and clean web development — all focused on long-term, measurable results. If your SEO isn’t working, or your site isn’t converting, I help fix both.
Featured Work
Projects
Please explore my selected projects below. Click on each one for an overview
What I Do
Services
Comprehensive digital services to boost your online presence and achieve impactful results.
Technical
SEO
I help websites perform the way search engines expect, fast, stable, crawlable, and structured. That includes Core Web Vitals, rendering issues, indexation logic, structured data, and everything behind the scenes that affects how bots (and users) experience your site.
SEO Strategy
Great SEO doesn’t start with keywords, it starts with strategy. I develop holistic SEO frameworks that connect your audience intent, search data, and brand positioning into a growth roadmap.
SEO Consulting
Need senior-level direction without the agency overhead? I advise startups, marketing teams, and enterprises on scalable SEO frameworks, migration strategies, and growth blueprints tailored to your KPIs.
Enterprise SEO
I work with large, often chaotic websites and bring order: fixing crawl waste, aligning teams, and building scalable systems for content, indexation, and reporting. If SEO has become too big to manage, that’s where I come in.
Local SEO
If you're being outranked in your own city, the fix isn’t “more keywords.” I focus on structured location pages, map pack optimization, GBP hygiene, and local trust signals that drive leads, not just rankings.
Ecommerce SEO
I help online business brands to increase their visibility through search and CRO. In other words, it is about faceted navigation control, product schema, quicker loading pages, and content that truly answers the buyer's questions rather than being just filler.
GEO (Generative Engine Optimization)
Optimization for visibility in AI-generated answers and LLM search results (e.g. Google’s AI Overviews, Perplexity, ChatGPT, Gemini, etc.). The goal is to structure content in a way that makes it more likely to be cited or surfaced in AI-generated responses.
AIO (AI Optimization)
Utilize AI tools and models to optimize your SEO processes, not the results. Such a practice is to use AI for SERP analysis, grouping keywords by intent, creating content briefs, automating audits, and identifying content gaps.
AEO (Answer Engine Optimization)
Optimizing for engines that deliver direct answers, such as Google Featured Snippets, People Also Ask, Bing Answers, and voice assistants.
Website Development
My website development services are customized to meet your business goals. I use the latest tech and work closely with you to create functional, scalable websites, from simple pages to complex solutions, elevating your online presence.
E-Commerce Website Development
I will create an online store with a top-notch user experience. I seamlessly integrate with your current tech stack and third-party tools, offering expertise for full-scale e-commerce platforms or adjustments to existing ones.
Testimonials
What
They Say
Genuine words from the people I’ve
had the pleasure to work with.
had the pleasure to work with.
"One of the best template I've ever had. I love it! It's fully customizable, well coded, fast and responsive - fitting for all kind of devices".
"Brilliant template. Tons of options, many concepts, design flexibility, code quality, explanatory comments in each section for easy styling".
"Easy to customize, plenty of choices to display your portfolio, fast loading times. Excellent support".
"Very nice design and well organised and commented code. Also good customer service".
"I founded a bug on Iphone and Ipad and the author fixed very quickly. I appreciated his efforts and his quickness in solving the problem".
Recognitions
Awards
List of recognitions
that make me proud
that make me proud
Awwwards
Developer Award, Site of the Month
12x Avards
CSS Design Awards
Website of the Day, Designer of the Year '23
3x Avards
Behance
UI Gallery Featured
2x Avards
CSS Winner
Site of the Day
4x Avards
FWA Awards
FWA of the Day, Special Mention
8x Avards
SiteInspire
Featured Design
6x Avards
One Page Love
Site of the Day
2x Avards
CSS Light
Featured Design, Featured Website
4x Avards
Contact
Let's Work Together
Feeling good about a new project? Write me what's in your mind
and let's talk about it!